Turn your brand or place into a walk people can feel.
We design walking-based experiences for brands, hotels, and destinations, shaped around real places and made for movement, presence, and connection. The work lives out in the world and in the Mindtrek app.
What we make
Most of our work takes shape as our signature Trek format inside the Mindtrek app. Some of it comes to life as a launch, an event, or a walk people take together. Either way, we design the whole thing, end to end, and we build what we design.
Walk more for your mind.
Why create with us
A lived brand experience
High-intention engagement
Cultural relevance in place
A story worth sharing
A reason to gather
A compounding asset
Who we love to work with
Mindtrek works best with partners whose world already touches movement, place, attention, hospitality, culture, or the outdoors.
audio brands
hospitality
How it works
We define the intention, route, audience, and partner fit, together.
Mindtrek composes and produces the experience. Light lift for your team.
Goes live where your people are: on-site, around an event, or in the app.
We help you carry it into your channels, community, ambassadors, and events.
Frequently asked questions
A guided walking experience for a real place, created with you. It can live on-site, around an event or campaign, and in the Mindtrek app. It turns what your brand stands for into a real walk people choose to take, not an ad they scroll past.
Most collaborations begin with one focused experience around a specific place, audience, and intention. That could be a brand walk, a hotel guest experience, a destination route, a launch walk, or a team experience. We start small enough to test, but design it so it can grow into a campaign, series, community challenge or longer-term experience.
Not necessarily. The Mindtrek app is our optimized delivery layer and the home of our signature Trek format, but the studio work always starts with the people, the place, and the intention. Some experiences live inside the app. Others can become standalone walks, launches, gatherings, or campaign moments. We choose the format that best serves the experience.
Your brand or place is woven into the experience through the intention, route, story, tone, prompts, visual language, and moments people move through. It can appear inside the Mindtrek app, in launch materials, in physical touchpoints, or as part of a shared walk or campaign. The goal is not to interrupt the experience with branding, but to make what you stand for something people can feel.
Where your people already are, and through Mindtrek. On-site at your hotel or destination, around your events, ambassadors, and community, and in the Mindtrek app when it fits. The strongest launches combine more than one.
Usually a few weeks from intention to launch. We lead the writing, composition, and production. You're in at the start to shape the intention, audience, route, and fit, then again before launch for credit and activation. Light touch in between.
Yes. We can bring in a relevant expert, guide, artist, teacher, or local voice to co-create or voice the experience. The right voice adds depth, trust, and a stronger connection to the place.
Absolutely, and you don't have to. That's the range. At its lightest, the experience lives in the Mindtrek app and earns its own reach: people can find it, take it anywhere, and share it, with no heavy lift from you. From there it scales up as far as you want, into a launch moment, an event, an ambassador walk, a product drop, or a seasonal challenge your community moves through together. A campaign or challenge is often the strongest way to activate the audience you're making this for. We help you find the right level.
Yes, when they make the real place more meaningful. A Trek can include audio, maps, location-based prompts, digital touchpoints, challenges, QR or NFC moments, and, where useful, augmented-reality elements. But we do not add technology for its own sake. The place, the people, and the intention lead. Technology supports the experience.
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