Build a walk your brand belongs in.
We work with aligned brands, hotels, cultural institutions, and neighborhood partners to create Co-branded Treks: location-specific walking experiences inside the Mindtrek app.
What is a Co-branded Trek?
Each Trek combines a real route with audio, prompts, practices, silence, and sensory cues placed along the walk.
Your brand does not interrupt the experience. Your brand gives people a reason to step into it.
Walk more for your mind.
Why create a Trek for your brand?
A lived brand experience
High-intention engagement
Cultural relevance in place
A story worth sharing
It travels through your world
A permanent asset, not a campaign
Who we work with
Mindtrek is a fit for partners with a genuine connection to movement, place, attention, lifestyle, hospitality, culture, or the outdoors.
apparel brands
Trek library
Mindful experiences that fit your intention
Whether feeling overwhelmed, stuck, or just having a tough week, our trails help you to recharge, lift your mood, and support your journey to mental and physical wellbeing.
Guided growth, step by step
How it works
We shape the Trek together: the intention, the place, and who it's for.
We write, compose, and produce the whole Trek. Light lift for your team.
Your Trek goes live in the Mindtrek app, credited to your brand.
We help you bring it to your world: channels, access codes, and events.
Frequently asked questions
A Co-branded Trek: a complete, location-specific walking experience produced with you and published in the Mindtrek app.
It carries your brand's worldview through a real walk people choose to take, not ad placement or reach. Once it's live, it stays in the library and keeps working long after launch.
Clearly present, never intrusive. A Trek is a sponsored, co-created experience, your brand is credited and its worldview runs through the whole walk, but it isn't an ad people tune out. That's deliberate, and it's in everyone's interest: an experience someone chooses to take and remembers does more for a brand than an ad they skip.
Through the Mindtrek app, and through your world: your channels, ambassadors, guests, events, and the access codes we give you to share. The strongest launches combine both.
If you'd like, we can help you plan that activation, mapping how to bring your audience to the Trek across your own channels so launch lands rather than goes quiet.
A Trek typically takes a few weeks from intention to launch.
We do the writing and production. You're involved at the start, defining the theme, audience, and route, and at the end, for credit and activation. Light touch in between.
Yes. We have an extensive network of experts and local health and wellness voices and teachers with a real connection to place and practice, and we'll help find the right one to co-author your Trek. A credible voice adds depth and trust a brand can't manufacture on its own.
Yes, and we can help you design it. A Trek works as the centerpiece of a launch moment: an activation window where ambassadors and local voices walk it, you push it through your own channels, and tie it to a product, season, or city moment.
If a challenge fits your brand, we can shape a light one too, a shared moment your community takes part in together, rather than a points-for-reward mechanic. We help design the campaign so the Trek becomes something people gather around, not just something that exists.
Walks worth taking, in your inbox.
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